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New Project: Redesigning the Packaging for a Heritage Food Brand
August 5, 2024
I am in the early stages of a full packaging redesign for a heritage food brand that has been trading…
I Am Speaking at the Packaging Innovations Conference This Autumn
July 1, 2024
I am delighted to share that I will be speaking at the Packaging Innovations Conference this autumn on sustainable materials…
Building a Packaging Design Portfolio That Actually Gets You Hired
June 6, 2024
Your portfolio is your most powerful business development tool, and most designers underinvest in it. Here is how to make…
Pricing Your Packaging Design Work: A Practical Guide
May 15, 2024
Pricing is the conversation most designers dread and few handle well. Here is a practical approach to valuing your work…
How I Handle Client Feedback Without Losing the Design
April 23, 2024
Client feedback is part of the job. How you handle it determines whether the final design is better or worse…
Behind the Mockups: My Workflow for Clean, Modern Packaging
April 1, 2024
From sketch to shelf-ready visuals, I break down the steps I follow to bring a packaging concept to life, with…
When to Rebrand (And When to Leave Well Enough Alone)
March 14, 2024
Rebranding is one of those decisions that looks straightforward from the outside and turns out to be anything but. Here…
Colour, Texture and Type: The Trifecta of Memorable Branding
February 21, 2024
Learn how to balance simplicity with personality using the three most important tools in your brand design toolkit.
Designing for Print vs Screen: What Every Designer Should Know
February 6, 2024
Packaging lives in the real world, but it needs to shine online too. These are the key differences and how…
Why Good Packaging Design Is More Than Just a Pretty Box
January 15, 2024
Great packaging doesn't just look nice — it tells a story, builds trust, and influences buying decisions within seconds. Here…